Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Glenfiddich
Unit
t&trade
Industry
Wines & Spirits

POS display design

T&T designed a countertop point-of-sale display for Glenfiddich's 2024 Christmas campaign in Spain, brought to market through importer Varma Importaciones. The unit holds twelve bottles and carries the campaign line "Celebra la Ocasión" (Celebrate the Occasion), built to give the brand strong shelf presence during the peak holiday selling period.

The design went through several rounds, from an early concept to a refined lateral version that tightened the bottle layout and repeated the Glenfiddich branding across every visible panel, so the fixture reads clearly even in a crowded retail aisle.

The display was built to work as a self-contained selling unit at the point of sale, keeping the focus on the product and the seasonal message rather than on additional signage.