Event & Merchandising
Pingüino Torreblanca marked ten years with a party built entirely around its own visual identity. T&T designed a photocall wall covered in a repeating pattern of the brand's penguin icon, then flipped the classic photo booth moment: instead of saying cheese, guests were handed cabbages and asked to say "patata." The gag, signed "Foto Col," turned a simple backdrop into the running joke of the night.
The celebration carried through to merchandising: yellow bucket hats printed with the penguin mark, wristbands and stickers gave every guest something to take home. A set of red anniversary posters ran the line "Estar mejor ahora que hace 10 años. Es muy pingüino," tying the milestone back to the brand's own tone of voice.
From wall graphics to props to the takeaway kit, the whole activation stayed inside one visual system, proof that an internal celebration can carry as much brand discipline as a public campaign.