POS Display Design
For the 2023 holiday season, T&T designed a two-piece point-of-sale system for Hendrick's Gin under the "Encuentros Impepinables con Hendrick's" concept: a 27-bottle floor display and a wider 40-bottle island, both built around the brand's eccentric visual world. Green pinstripe panels, a red tartan bow topper, holly garlands, and an illustrated bow-tied stag serving a G&T carry the brand's look into a seasonal register, and a run of tiny parachuting cucumbers plays on "impepinable", Spanish slang for "a sure thing", while nodding to Hendrick's signature garnish.
The island adds a second merchandising tier and cream-colored side bins for extra stock, holding up to 40 bottles without losing its silhouette on the shop floor. The floor display covers accounts with room for only a single end-of-aisle unit, keeping the same branding and character illustrations at a 27-bottle capacity.
Both units rolled out across Spanish supermarkets for November and December 2023, positioned at spirits aisle end-caps alongside the brand's other in-store activity for the season.