POS Display Production
For Hendrick's Gin's 2024 Christmas campaign, T&T designed and built a freestanding point of sale display under the line "Termina tus vacaciones con Hendrick's." The unit is built from die-cut cardboard with transparent methacrylate support columns, standing close to 165 cm tall on a compact hexagonal footprint of about 42 cm.
Four product shelves hold the bottles at eye level, topped by a lidded glorifier carrying the campaign's key visual: a wreathed stag, a copa glass and the Hendrick's bottle set against hand illustrated botanicals and a red bow. The combination of structural cardboard and clear methacrylate keeps the piece light for in-store handling while giving the product a sense of lift on the shelf.
The design went through several rounds, from an initial dimensioned brief to a full render comparison of finishes and shelf configurations, before locking the final specification for production.