Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Hendrick's
Unit
t&trade
Industry
Wines & Spirits

Display Design & Production

T&T designed and produced a floor-standing point-of-sale display for Hendrick's Gin, built for the brand's summer campaign in Spanish supermarkets. The unit organizes several bottlings from the Hendrick's range across three shelf levels, topped with an illustrated header panel carrying the brand's "Unusually Refreshing" summer message.

The brief set tight constraints: each display had to hold between 12 and 18 bottles, stay under 200 euros in production cost, and scale to 25 units total. T&T handled the design and 3D development in house, from the first renders through to production and installation on the shop floor.

The displays went live in supermarket aisles and end caps through August and September 2024, giving Hendrick's added shelf presence during the summer gin and tonic season.