Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Mission Foods
Unit
t&trade
Industry
Food & Snacks

POS Design & Production

Mission Foods needed shelf-edge signage to flag new references across its tortilla and wrap range at the point of sale. T&T designed a shelf-edge strip system meant to sit along the shelf and pull shopper attention toward the new SKUs without competing with the packaging itself.

The design covers three product lines: Mexifoods Tortillas de Maíz, Mission tacos maíz-trigo and Mission Wraps. Each strip repeats the packshot and product name in a clean, consistent grid, keeping it legible at a glance from the aisle.

The layout went through several rounds before sign-off and was delivered print-ready, in AI and PDF, for production. From brief to final art, the project closed in under three weeks.