Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Glenmorangie
Unit
t&trade
Industry
Wines & Spirits

Retail Design & Build

The Glenmorangie Room Experience reworks a barbershop into a fixed tasting bar for the whisky brand. Five red barber chairs line a mirrored back-bar stocked with the brand's core range, and a barbershop-style counter with false drawers becomes the tasting station at the center of the room.

Custom joinery carries the brand's own color code through every surface: lacquered orange and turquoise panels, a gold acrylic entrance sign lit from above and vintage-style wall sconces. A dedicated window bay puts the space on show from the street, with cut vinyl graphics and a mirrored vitrine displaying the range.

The brief called for a full strip-out of the existing room: walls repainted in the brand's orange and turquoise, ceiling restored to white and new concealed wiring run for the wall sconces. The original floor tiles stayed in place, with turquoise vinyl added only in the street-facing window bay.