Merchandising Production
Gorilla Glue ran a gift-with-purchase offer at the point of sale: buy two Gorilla adhesives and take home a free Lápiz Infinito, an inkless pencil that writes indefinitely without a cartridge. The barrel is recycled aluminum, certified under RCS 2.0, and the cap doubles as a touch-screen stylus, with a printed ruler running down the shaft.
T&T built the counter display that carries the offer on shelf: a self-assembling corrugated box, digitally printed in Gorilla's orange and black, paired with a header card and 50 accompanying posters. The unit ships pre-loaded with pencils, packed 25 to a kit and palletized for direct delivery to the distributor.
Production ran 3,060 pencils and 300 display units, all cleared for REACH compliance on lead, cadmium and phthalates before shipping to Gorilla Glue's logistics partner in Guipúzcoa. The offer runs through December 2025 or while stock lasts.