Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Veuve Clicquot
Unit
t&trade
Industry
Wines & Spirits

Window display production

For the 2023 festive season, T&T designed and installed the Veuve Clicquot Icons window takeover across four wine and gourmet retailers in Madrid and Barcelona: Colmado Quilez, Idyllica, Celler de Gelida and Vinos Díez del Corral.

Each window centers on the brand's Ice Box display, a folded yellow paper vessel that cradles the bottle like an opening flower, set against a warm gradient backdrop under the Veuve Clicquot Icons roundel. The format is compact enough for tight, high traffic storefronts, and the internal lighting turns it into a beacon after dark.

T&T handled production and on-site implementation at every location, from Barcelona's traditional Celler de Gelida to Madrid's Colmado Quilez, keeping the display consistent across very different shop fronts and formats.