Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Veuve Clicquot
Unit
t&trade
Industry
Wines & Spirits, Retail

Window display production

T&T designed and produced the Christmas window for Veuve Clicquot's "Gift with Style" campaign at Campoluz Enoteca, a specialty wine retailer. The display pairs four illuminated plinths of different heights, each carrying a different product or gift piece, with two large backlit panels: one with the campaign wordmark on a warm amber ground, the other a close-up of a chilled bottle and two filled glasses set against snow.

The plinths are finished in a soft warm white that reads cleanly against the amber backdrop and holds up well under direct sun, a real condition on this south-facing storefront. Bottle, packaging and a small directional sign share the same stage, keeping the composition legible from the street while the large-format bottle-and-glasses panel carries the display from a distance.

The window went up for the December gifting season, giving Campoluz Enoteca street-level visibility for Veuve Clicquot's holiday campaign directly through the glass storefront.