Shopper Marketing Campaign
T&T built the retail activation for Vive la Vida Zero, the seasonal campaign behind Gullón's sugar-free Zero cookie range. The brief combined an in-store gift-with-purchase offer with a national sweepstake, backed by a full point-of-sale toolkit designed and produced end to end by the agency.
The physical kit included island floor displays, floor vinyl graphics, window stoppers and shelf wobblers, all built around the Vive la Vida Zero mountain visual identity. Shoppers who bought two packs could claim a branded neck buff at the display, a premium item designed, sourced and packed by T&T. The displays went live across multiple retailers in northern Spain, and field checks in Pamplona, Urola, Calahorra and Gorbeia confirmed correct placement and stock levels.
Alongside the POS layer, T&T built a dedicated microsite, promogullonzero.es, where shoppers uploaded their receipt to enter a daily sweepstake for rural getaway prizes, run with partner Ruralka. The campaign ran through March and April 2023, supported by a sales folder prepared for Gullón's trade team to brief retailers ahead of rollout.