Retail POS Production
For PlayStation's Days of Play 2025 campaign, T&T handled the physical production and store rollout of the in-store activation across Fnac locations in Spain. The kit combined a branded entrance arch, a stacked PS5 product display and custom balloon garlands, built to slot directly into each store's existing window and floor units.
Production covered 19 totems and 6 balloon arches: digitally printed cube and arch modules paired with custom PlayStation balloon garlands in blue and silver, logo printed and packed individually before being distributed to stores ahead of the 28 May to 11 June campaign window.
Every location received the same kit of parts, keeping the PlayStation identity consistent from the shop window through to the till while adapting to the footprint of each individual store.