Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Ruinart
Unit
t&trade
Industry
Wines & Spirits

Window Display Design & Build

T&T designed and produced a suspended champagne bottle installation for Ruinart's storefront window at the Coalla boutique. Twenty dummy bottles, in 75cl and 37.5cl formats, hang at staggered heights from a custom crossbar anchored to the store's existing ceiling cable system, each one lit from within for a warm, diffused glow visible from the street.

The backdrop pairs a light beech wood panel, cut and routed into a draped, wave-like pattern, with a gold cut vinyl application of the Ruinart crest and wordmark applied to the front of the glass. The display was built in two independent sections so the store could keep using the original furniture units for storage once the installation comes down.

The half-capacity bottles were treated to an opal finish and lit internally, following reference material supplied by the client, while the standard-size bottles were paired and inverted to build volume and rhythm across the window.