Social Media Content Design
Nakd brought its multi-flavour pack to Amazon, and T&T built the social content around the launch. The creative set pairs hero pack shots with the brand's core claims, 100% natural ingredients, no added sugar, raw and cold-pressed, alongside lifestyle scenes that place the bars in everyday snack and breakfast moments.
The campaign also introduced Cocoa Orange, a new addition to the range, and brought together the full flavour lineup in a single shot to show the breadth of the assortment. Every design was produced in parallel feed and story formats, with two pieces adapted into short animated GIFs for added motion on social.
The set went through a client review round before final sign-off, with colour and content adjustments on the animated pieces implemented ahead of delivery in January 2023.