Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Macaronesian Gin
Unit
t&trade
Industry
Wines & Spirits

POS Display Design

T&T designed a modular, three-tier floor display for Macaronesian Gin, distilled with filtered volcanic water in the Canary Islands and imported by Varma Importaciones. The unit turns the brand's origin story into a physical presence at the point of sale, built around the "Canarias in a Bottle" concept.

The crown of the display features a backlit cave cutout with a glowing volcanic crystal, framed by native Canarian flora such as aloe and tropical flowers. Below it, three shelves hold the bottles under bands reading "Made in Canary Islands" and "With filtered volcanic water," while the base wraps in an ocean wave graphic that closes the journey from summit to shore.

The design went through several rounds, including an early structural pass and colorway tests in black and blue, before the final version was locked for production.