Digital OOH production
Leifheit took over the digital displays at Madrid's Plaza de Castilla transport interchange for a month-long outdoor campaign. Through September, the brand's cleaning range ran on the digital column wraps built into the bus station's canopy, reaching commuters on the platforms, bus and metro passengers, and drivers circling the plaza.
The creative rotated between products from the range, including the Superduster and the Clean Twist mop, each shown in short, close-up demonstrations built to read clearly on large-format LED screens. The columns were dressed on multiple faces, so the message stayed visible both from inside the concourse and from the street outside, near the Metro entrance and the surrounding traffic.
The result was a sustained presence at one of the city's key transit points for a full month, putting Leifheit's cleaning products in front of a steady flow of commuters without relying on a single static placement.