Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Moët & Chandon
Unit
t&tailor
Industry
Wines & Spirits, Retail

Custom POS furniture

For the launch of Chandon Garden Spritz, T&T designed and built a mobile bar for the "Secret Garden" retail activation: a rounded cabinet in woven cane rattan with oak trim, a curved brass carry handle and castor wheels, finished with laser-cut lettering in the campaign's orange. Behind the woven panels, a bottle rack and open shelving turn it into a working service station rather than a static display.

The unit was built, packed and delivered as a single 215 kg piece to Vinocelo, a wine boutique in Santa Ponça (Calvià, Mallorca), arriving on site in early May 2023. It took its place inside the shop next to the Moët & Chandon and Champagne selection, giving the Garden Spritz launch a permanent point-of-sale presence.