Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Moët & Chandon
Unit
t&trade
Industry
Wines & Spirits

Window Display Design & Production

T&T designed and produced the Moët & Chandon window at El Corte Inglés Goya, one of Madrid's landmark department store windows on Calle Goya, for the December 2023 holiday season. The brief turned a street-facing storefront into a backlit showcase built entirely around the Moët Impérial bottle.

A curved, illuminated shelf carries a row of bottles on brass pedestals beneath a dimensional Moët & Chandon wordmark, while a suspended installation of slender brass rods with pinpoint lights hangs overhead, reading like falling gold rain. Large-format backlit panels flank the display with product photography of the bottle set against a glittering gold and silver backdrop, giving the window a strong focal point from across the street.

By day the display reads clean and precise against the glass; after dark it turns into a warm golden beacon at one of El Corte Inglés' main entrances, keeping the brand visible through the peak December shopping period.