POS Display Design
T&T designed a semi-permanent header unit for Moët & Chandon, built to anchor the brand at the end of supermarket aisles. The tower combines four shelf levels for product display with a lit gold trim along the top edge and a dedicated graphic panel showcasing the bottle, keeping the champagne category visible and on-brand from across the store.
Two design directions were developed for the client to compare: one with the bottle visual placed on the side panel, the other built into the header cap itself. Both versions kept the same shelving structure and finish, so the format could adapt to different store layouts without losing brand consistency.
The project moved from concept to a finished, production-ready design, giving Moët & Chandon a semi-permanent retail fixture that reinforces its shelf presence well beyond a seasonal display.