Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Moët & Chandon
Unit
t&trade
Industry
Wines & Spirits

Retail Corner Design

For the 2024 end of year campaign, T&T designed two in-store spaces for Moët & Chandon at El Corte Inglés in Marbella: a corner in the gourmet food hall dedicated to Moët & Chandon, and a second space in the supermarket section shared with Veuve Clicquot.

Rather than building new fixtures from scratch, the team reworked furniture from a previous campaign, refinishing and reconfiguring it to fit the new layout. The approach kept the seasonal look current while giving the existing units a second life.

The design went through several rounds of revision, from an early floor plan to a multi-brand layout with dedicated bottle displays, signage panels and a gifting unit, ahead of installation for the holiday season.