POS Design & Production
For the fourth consecutive year, T&T dressed the central column at Hipercor Pozuelo for Moët & Chandon's Christmas campaign. The 2025 edition, built around the tagline "Nos gusta la Navidad," reuses the installation's original furniture and refreshes it with new graphics, giving the fixture a renewed look without a full rebuild.
The activation pairs a full-height column wrap with a freestanding gondola unit finished in Moët red and gold. Three tiers of shelving present the Champagne gift-box range with crown-seal branding and clear price cards, while a campaign key visual runs across the top panel. The unit sits at a main crossing point in the store's Christmas food aisle, alongside the season's confectionery displays.
Keeping the original structure and updating only the graphics lets the column stay recognizable from one Christmas to the next, while still giving Moët & Chandon a fresh, gift-ready presentation for each year's release.