Window Display & Merchandising
Moët & Chandon holds the title of Official Champagne of Formula 1, and this project brought that partnership down to street level inside a Madrid retailer. Mantequerías Bravo, a gourmet grocery and liquor store trading since 1931, hosted the campaign across its two display windows and its main liquor counter.
Both street-facing vitrines were dressed with F1 branded Moët & Chandon graphics and a staged bottle, turning the shop's antique wood and glass display cases into a showcase for the brand's motorsport partnership. Inside, a backlit circular F1 disc was installed above the champagne shelf, framing the bottles in the same red and orange identity used on the windows.
The result gives the F1 sponsorship a physical presence at a well known Madrid gourmet address, reaching shoppers at the point of sale rather than only through on pack or digital communication.