Retail activation & POS display
A branded pop-up stand introduced Chandon Garden Spritz to shoppers inside El Corte Inglés' gourmet food hall in Puerto Banús. The rattan-clad cart, topped with a striped orange awning and a "Secret Garden" wordmark, sat alongside a run of wall-mounted shelving stocked with the rosé bottle in full facing, backed by large-format graphic panels reading "Spritz Refrescante," "Y Natural" and "Listo Para Disfrutar."
In front, a low display table carried magnum formats and gift-boxed sets, and printed recipe cards with a QR code walked shoppers through the serve. Together the cart, shelving and tables turned a corner of the gourmet floor into a self-contained tasting and sales point for the brand.
The installation ran for a month, from 31 July to 31 August 2023, giving the aperitif visibility during peak summer season in one of the store's busiest categories.