Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Chandon
Unit
t&trade
Industry
Wines & Spirits

POS Display Design & Installation

For Chandon Garden Spritz, T&T designed a custom branded floor display and rolled it out across a mix of specialist wine retailers and El Corte Inglés. The compact, white modular unit sits the bottle at eye level, pairs it with the sparkling orange serve, and prints the three-step ritual directly on the shelves so shoppers can follow along at the fixture.

Installation covered El Corte Inglés Serrano in Madrid and three La Fuente stores in Madrid and Barcelona, with each unit assembled, stocked and documented on site. Placement inside working champagne and sparkling wine aisles, next to established houses like Moët, Louis Roederer and Bollinger, put the product in direct view at the point of decision.

The rollout ran through April 2023 as part of the brand's seasonal push, with T&T handling fixture logistics, on-site installation and store-by-store documentation.