Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Three flagships or forty stores: how to split a retail budget

Client
Rosé de Provence
Unit
t&trade
Industry
Wines & Spirits

POS Display Production

T&T designed and produced two glorifier formats for Rosé de Provence, giving the brand a flexible point-of-sale presence built around its core territory: Provence as the birthplace of rosé.

The first design is a compact pedestal in the brand's blush pink and white, carrying the logo and the tagline "La cuna del Rosé" on a single clean panel. The second pairs a taller photographic panel, a Provençal townscape of ochre facades and blue shutters, with a matching branded plinth, giving retailers a more scenographic option for larger display areas.

Both units were signed off in studio to confirm color, finish and branding. The campaign itself is still pending its market launch, so final in-store placement will follow.